Project Overview
Nady products are famous for the accuracy of sound quality and excellent performance for an affordable value . Nady has always been a trustworthy brand name to the users. These days the Internet changed the way customers shop and it has become the most important part of any business.
So, information available on the internet control a major part of the sales. It's easy for the customers to compare two brands for similar products and based on the information available on the internet, customers make their decisions.
As the in-house Design Lead my job was to redesign end-to-end shopping experience, enhanced customer experience and interface for new invented wireless microphone devices. Rebranding Nady's Marketing collaterals, Developed design system and design B2C E-commerce web
Research & Problem Solving
Electronic Product Interface
Problem Space
How might we redesign the corporate website for Nady Systems to provide the customers well organized information about all the products with high quality online Shopping experience, that will make the users feel effortless and confident while buying the Nady products?
Background
Nady products are famous for the accuracy of sound quality and excellent performance for an affordable value . Nady has always been a trustworthy brand name to the users. These days the Internet changed the way customers shop and it has become the most important part of any business. Nady has also expanded it's business by selling products on different websites like Amazon, Sweet Water, Musician's Friends, Guitar Center Online and Nady Website as well. But, there are some issues which are impacting the online business because Nady's own website doesn't have a online shopping facility available.
Background
Nady products are famous for the accuracy of sound quality and excellent performance for an affordable value . Nady has always been a trustworthy brand name to the users. These days the Internet changed the way customers shop and it has become the most important part of any business. Nady has also expanded it's business by selling products on different websites like Amazon, Sweet Water, Musician's Friends, Guitar Center Online and Nady Website as well. But, there are some issues which are impacting the online business because Nady's own website doesn't have a online shopping facility available.
Stakeholder's Ask
"We need a total upgrade of our dated website to showcase our newly launched wireless products. The products are our strength. Our website not doing justice to the products. "
John Nady, (an electronics engineer/musician and founder/CEO of Nady Systems)
Background
Nady products are famous for the accuracy of sound quality and excellent performance for an affordable value . Nady has always been a trustworthy brand name to the users. These days the Internet changed the way customers shop and it has become the most important part of any business. Nady has also expanded it's business by selling products on different websites like Amazon, Sweet Water, Musician's Friends, Guitar Center Online and Nady Website as well. But, there are some issues which are impacting the online business because Nady's own website doesn't have a online shopping facility available.
Stakeholder's Ask
"We need a total upgrade of our dated website to showcase our newly launched wireless products. The products are our strength. Our website not doing justice to the products. "
John Nady, (an electronics engineer/musician and founder/CEO of Nady Systems)
Stakeholder's Ask
"We need a total upgrade of our dated website to showcase our newly launched wireless products. The products are our strength. Our website not doing justice to the products. "
John Nady, (an electronics engineer/musician and founder/CEO of Nady Systems)
Most Critical 5 Issues
Audio Equipment market is highly competitive and fast-paced: While traffic volumes are strong, abandonment rates are high, and driving customer loyalty remains a challenge. This creates a real need for companies like Nady Systems to implement e-commerce functionality that delivers on measurable commercial metrics.
Most Critical 5 Issues
Audio Equipment market is highly competitive and fast-paced: While traffic volumes are strong, abandonment rates are high, and driving customer loyalty remains a challenge. This creates a real need for companies like Nady Systems to implement e-commerce functionality that delivers on measurable commercial metrics.
Most Critical 5 Issues
Audio Equipment market is highly competitive and fast-paced: While traffic volumes are strong, abandonment rates are high, and driving customer loyalty remains a challenge. This creates a real need for companies like Nady Systems to implement e-commerce functionality that delivers on measurable commercial metrics.
Do ou want to dive deeper in the detailed
RESEARCH & DESIGN THINKING PROCESS ?
iOs & Android Prototypes
Efficient Product Search Page
Product Tech-Specification & Shopping Option Page
Easy Onboarding Registered Customers
Easy Onboarding Registered Customers
Improved Usability
Shopping Experience Results
User Accusation: Increased new users and the existing users have reported a significantly improved interface and overall experience while shopping online.
Increased Efficiency: Users are now able to complete tasks like finding suitable products, learn tech specs and navigate the shopping process more efficiently.
Improved Usability
Shopping Experience Results
User Accusation: Increased new users and the existing users have reported a significantly improved interface and overall experience while shopping online.
Increased Efficiency: Users are now able to complete tasks like finding suitable products, learn tech specs and navigate the shopping process more efficiently.
Improved Usability
Shopping Experience Results
User Accusation: Increased new users and the existing users have reported a significantly improved interface and overall experience while shopping online.
Increased Efficiency: Users are now able to complete tasks like finding suitable products, learn tech specs and navigate the shopping process more efficiently.
Shared a vision & want to create something amazing ?
Shared a vision & want to create something amazing ?
Shared a vision & want to create something amazing ?
Shared a vision & want to create something amazing ?
